Printable promotional items are a like a billboard for your book!
At Book Marketing Graphics, we design a variety of printable materials for you to use when promoting your books, products, and/or services. Although we are not a printer, we deliver your branded images in a high-resolution PDF format that can be used by the printer of your choice – or purchase blanks and print your own as you need them.
You can also include these printable items in your media kit, attach them in emails, post them on social media, publish them to your website – whatever you choose to do! When you order a printable item from Book Marketing Graphics, you will not only receive the high-res PDF, but we include a bonus web-optimized JPG of your graphic, which will load quickly when published online.
We offer branded design services for the following printable promotional products:
Because early printed books were so rare and expensive, during the medieval period, bookmarks were used to mark one’s place so as not to damage delicate pages searching through the book.
Historically and even today, a variety of materials have been used to produce bookmarks – cords, ribbon, fabric, felt, beads, wood, plastic, silver, gold, tin, wire, woven silk, and, most commonly in this age, heavy paper or card stock.
While decorative bookmarks are still popular as gifts, printed bookmarks have become the favorite marketing tool for many authors and publishers.
The standard size for a promotional bookmark is 2×6 inches, and its primary purpose is to drum up interest in your book. Keep a stash in your wallet or bag, so you’ll always be prepared to hand out one when you meet someone.
Rack card design includes the same information as a bookmark, and are placed in locations with high foot traffic, as they are designed to gain the attention of those passing by.
You may also wish to include information about an upcoming event (book launch party, giveaway, contest, etc.) or use the back side of your rack card as a mini tip sheet. Because there is more room on a rack card than a bookmark, you could also add a short excerpt from your book.
If you provide services in addition to your writing, include a menu of services on your rack card. You may also wish to include a coupon code or link to an online coupon (use a QR code, if desired).
In addition to bookmarks, rack cards are another popular way to spread the word about your writing. Rack cards are larger than bookmarks, typically 4×9 or 3.5×8.5 inches. They fit well inside a #10 envelope.
Postcards have been around a long time. The earliest known postcard was a hand-printed design. It may have been created as a joke, for the image was a caricature of postal workers.
The first known postcard used in the United States for advertising purposes was postmarked in December 1848, and commercial production of post cards began in 1861.
Postcards have been a popular way to promote books for decades – and they still are. About 3 million postcards are printed each day!
They are flexible – you can mail them or hand them out when networking in person.
Check with your local post office for current postage rates.
Postcards come in a variety of sizes, but we use the standard 4×6 size at Book Marketing Graphics, which complies with the USPS regulations for mailable postcards. This size is easily available for do-it-yourself printing and for use at a commercial printer, such as VistaPrint.
Tracing business cards back to their roots will take you back a long way. In 18th Century Europe, “calling cards” or “visiting cards” were distributed by servants to introduce the arrival of an aristocrat or royal. As a point of etiquette, one wouldn’t think of visiting another person’s home without having first left a calling card.
Trade cards first became popular near the end of the 17th Century in Paris. Larger than the social calling card, trade cards were used by business proprietors to announce his “trade,” or line of work. Some people enjoyed collecting them and “trading cards” with friends. This pastime birthed the modern trading card industry.
Today, business cards are used similarly to the trade cards of old. The standard business card size is 3.5×2 inches. In its simplest form, a business card typically includes the business name, owner’s name, and contact information, but many authors include a headshot, logo, or book cover image.
Sell Sheets (Also called “One Sheets”)
A sell sheet is a document that shares all the pertinent info about your book on one page. Often, authors will use this page to pitch a book idea or completed manuscript to agents and/or editors at a writers’ conference.
The sell sheet helps you connect your book to your audience. It contains three basic components – the attention-getter, the benefits, and the proof.