Rack cards and postcards and bookmarks, OH, MY!
Authors know we’re “supposed” to have promotional materials about our books, right? But, once the box of bookmarks arrives from the printer, then what?
People are attracted to visual concepts, and effective marketing pieces must quickly grab (and keep!) a viewer’s attention. So, we know we must use graphics in our marketing. The big question is –
How can authors get the most out of promotional pieces?
As one who has helped authors market their words for over a decade, I’ve heard that question before.
In fact, I hear a LOT of marketing questions from authors, including:
Do I need a media kit? What should I put on my sell sheet (also called a “one sheet”)?
Some authors have logos – do I need one? Can I afford it?
I’d love one of those cool video book trailers, but if I got one, what would I do with it?
And what about author websites? How do I know whether or not my website is pulling its weight when it comes to marketing? And, even scarier, how do I know if my website is even LEGAL?
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