Author logos aren’t an absolute necessity, but using a specific font and color scheme when you present your name enhances your brand. A logo is the “face” of your brand, and it should instantly give the viewer an idea of what your writing is all about.
For instance, a suspense writer could use a strong font in a dark color, whereas a romance writer would likely use a script-like font in a light color, perhaps even pastel. Humor is typically depicted using a whimsical font with bright colors. So, as you can see, even if you don’t have a business, you can brand yourself with an author logo.
But many authors do run a service-based business alongside their writing. If that’s the case, then it’s important to have a logo to unify your brand. Use your logo on your company’s social media pages for the profile picture. Put it on your invoices, letterhead, email signature, and, of course, on your website/blog.
Types of logos
- Wordmarks – A wordmark is a multi-lettered group that either spells out a company’s name or abbreviates it. Examples of wordmark logos include IBM, FedEx, Coca-Cola, and Google.
- Letterform or Monogram logos – These logos are comprised of a single letter, such as the golden arches of McDonald’s. Honda, Hyundai, and Adobe also use a letterform logo.
- Pictorial logos – A pictorial logo includes an image of a recognizable item. For instance, Twitter uses a blue bird. Sometimes the images are an exact representation of the company’s name, such as Shell, Apple, and Target.
- Abstract logos – The image in an abstract logo doesn’t represent a recognizable item. Examples include Pepsi, Nike, Chase, Google’s Chrome, and Mitsubishi.
Many authors put off using a logo for one of two reasons:
1. They aren’t design experts, and homemade logos look amateurish.
2. They can’t afford to hire a professional to design a logo for them. Professional logo designs can start as high as $250 and go up from there!
The good news is, Book Marketing Graphics offers professionally designed logos for much less than hiring an artist or illustrator.
How do we do it?
We start by letting someone else do the heavy lifting. In other words, we begin with a logo template. Then, we customize that template by changing color schemes, fonts, wording, etc., until the logo is unique.
Do you need a logo? Click HERE to view our logo design packages and pricing.